The Evolution of SEO

Lead IN

The Evolution of SEO & How to pick your Next Digital Partner

SEO has evolved greatly within the past 20 years since Larry Page created the first algorithm for Google Search Engine Results Pages (SERPs) to display results based on quality to the end user and relevance to user search queries.

SEOs now have to consider optimising for voice search, SERP enhancements, typically by or Hentry Data and page speed on Mobile and Desktop is an ever more prominent factor to ranking.

Are you a business based in Chester looking for your new SEO partner? Then look no further than Lead IN, who are SEO Chester¬†experts. Don’t just take our word for it however, we’ve compiled a helpful list of things Chester-based businesses need to consider when choosing their next SEO agency, be it Lead IN or otherwise.


The 3 main questions to consider are as follows:

Who are your clients?

They must be proud to show off their list of clients. If it is a list of well-known companies, you are going to feel confident about hiring them. If you barely know the companies on their list, they may be making them up. You will certainly feel confident about being part of an elite group. Don’t be surprised if they charge you a lot of money for their services though. It means they worked hard to build their reputation.


Can you give me an obligation-free quote?

They should be wiling to let you know how much their services are. If you are a small business, you would not want to spend much. Thus, if they are too expensive, you can always move on to the next. The next thing to do would be to compare the quotes of different customers so you can pick the one that suits your needs the most. The important part is not being tied up to the company when they give their rates.


How will we communicate?

The SEO agency must be wiling to communicate with you. Besides, distance won’t be an issue if that is the case. You can both agree to a mode of communication so it won’t confuse both of you. It can be by email, phone, or even text. Perhaps, the best option would be via email but they should reply immediately if you send them a message. Even if they have a lot of tasks on their hands, that is not an excuse to taking too long to reply. They should prioritize the needs of each client equally.


We hope this helps you!

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